Concept

For people who like to be a mould-breaker but always on the track, under the people’s eyes but over the top. Absolut Joy means to have fun with style.

The dressy design, the experiments on the fabric, the studies about the fitting, all that contribuets to create the look of a dynamic young man, who wants to differ from the mass and to be the focus of attention in the same time.

Absolut Joy is fun without sacrificing style.
The refined design, the experiments on the fabrics, studies on wearability help create the look of a dynamic young man who wants to stand out from the group and stay in the spotlight.

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