JIMMY CHOO

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JIMMY CHOO

The brand traces its roots to shoemaker Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Diana, Princess of Wales.

The J. Choo company was eventually founded in 1996, when social figure Tamara Mellon joined Choo and his niece, Sandra Choi. Mr. Choo departed the company in 2001.

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