Kate Spade New York was founded in 1993 by Katherine Noel Brosnahan and her husband/business partner Andy Spade.
Kate Spade New York started after a suggestion from Andy when Katherine wasn’t sure about her next career move after logging six years at Mademoiselle.
Originally, the business started out with the Sam handbag and was only making colorful lively bags for consumers.Eventually, Andy withdrew $35,000 from his 401K account to fund the production of Kate’s handbags.
Her debut line infused classic shapes, colors and fabrics into a now iconic square bag with a little black label sewn to the outside of the bag that said “Kate Spade New York.” Their main target market at this time was the upper middle class.
In 1996, Spade’s company opened its first shop in New York City’s SoHo. Kate Spade rose in eight months after a journalist at Cleveland Research Co. recommended buying the shares because of the brand’s growth potential.
Everywhere people went in New York from about 1997 to 2000, it would have been impossible to avoid seeing women carrying that simple nylon bag. The business was one of the first of its time to go digital, by using iPads, cell phones, and computers, as a part of the daily routine when working at one of its stores.