Philipp Plein decision.
At the end of the woman show yesterday, and before the usual party, the designer announced the impending move to New York.
The brand will leave Italy as early as the male fashion show in January, to present his collection in February in the Big Apple, unifying man and woman.
The decision is the consequence of the increasingly important trends in fashion, but also the difficulty of presenting the man in January, a timing “very tight.”
In addition, the US market is in the middle of the Plein development plans.
Since last January became president of the American branch Graziano de Boni, with the task of developing the brand’s presence in the country, where they are currently four stores, one of which recently opened in Atlanta, and a dedicated showroom.
For those who wonders whether the choice will be only temporary, by the company ensure that there will be “one shot”, but for the future “we could also show in Los Angeles or in Shanghai, the world is moving.”
Plein collections presented in Milan with the woman since 2010 and with the man from 2011.